This episode breaks down how to prioritize marketing strategies in a world of limited attention, highlighting why doing less—but doing it better—drives stronger growth. Leanne and Theresa explore mid-funnel gaps, attribution blind spots, and how to use AI and testing to focus on what actually moves revenue.
In this episode, Leanne sits down with Theresa Potratz to break down growth strategy, marketing prioritization, and opportunity cost in modern B2B marketing.
From hyper-personalized outbound to mid-funnel conversion gaps, they unpack why most marketing strategies fail—and how to focus on the channels and tactics that actually drive results.
If you’re a marketing leader trying to improve ROI, reduce wasted spend, and build a smarter GTM strategy, this episode is for you.
🔍 What You’ll Learn: