Markigy: The Science of Marketing Strategy

When B2B Personalization Backfires w/ Danielle Balestra

Episode Summary

In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B: We’re over-automating.We’re misreading signals.And we may be quietly eroding the very trust we’re trying to scale.

Episode Notes

Personalization is supposed to build trust.

So why does it feel like surveillance?

In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B:

We’re over-automating.
We’re misreading signals.
And we may be quietly eroding the very trust we’re trying to scale.

We talk about:

When hyper-targeting crosses the line
Why “high intent” doesn’t equal revenue
AI scraping Reddit for your pricing story
Risk-averse marketing teams stuck in analysis paralysis
Why brand awareness still matters in 2026

If your top-of-funnel is strong but revenue feels soft, this episode is your reset.

Because personalization without context isn’t strategy.

It’s noise.

And trust is still the real KPI.

Connect:

Danielle Balestra

LinkedIn:

https://www.linkedin.com/in/daniellebalestra/

Leanne Dow-Weimer

LinkedIn:

https://www.linkedin.com/in/leannedow/