Markigy: The Science of Marketing Strategy

Using AI agents to to reshape MOPS & More w/ Stephen Stouffer

Episode Summary

In this episode, Leanne and Stephen Stouffer unpack how AI agents are transforming marketing operations—from automating repetitive tasks to flagging customer churn risks in real time. They explore the evolving role of marketers, the need for guardrails, and how future teams will include both humans and intelligent agents. Whether you're tech-savvy or just AI-curious, this conversation offers practical insights for staying relevant in a rapidly shifting landscape.

Episode Notes

In this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams.

From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of intelligent automation. But it’s not just about convenience, it’s about responsibility.

Leanne and Stephen dive into:

The difference between automation, AI-infused tools, and true AI agents
How to build safe guardrails to reduce hallucinations and ensure accuracy
Real-world examples of agents managing CRM updates, meeting notes, lead routing, and at-risk flags
The disappearing “middle” in marketing teams—and why future marketers must master both AI fluency and strategic judgment
Why senior leaders need to control, not just use, AI—and how to start experimenting safely today

Whether you're just starting with AI tools or already building your own agents, this episode offers insights, practical advice, and future-facing strategy on navigating the AI-powered workplace.

🔗 Connect

Stephen Stouffer

https://www.linkedin.com/in/stephenstouffer/

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/