In this insightful episode, we dive deep with Melissa Moody, a marketing visionary, leader and entrepreneur, to explore the essence of human-centric marketing and the critical importance of foundational values in today's digital landscape. Join us as we discuss the significance of understanding the 'why' behind every marketing strategy, the power of simplification, and the necessity of forging genuine connections in an increasingly noisy world.
Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing.
We explore:
Tune into our discussion around the importance of fundamental values in marketing, the significance of a human-centric approach, and the necessity for marketers to constantly question the 'why' behind their actions to create genuine value.
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Find out more about Mellissa:
https://www.linkedin.com/in/melissammoody/
Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
Resources mentioned:
Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world By Derek Weeks