AI may be changing how we market, but it isn't changing why people buy. In this episode, Leslie Greenwood explains why customer advocacy, authentic relationships, and community remain the most underutilized growth channels—and how businesses can intentionally create customers who enthusiastically market on their behalf.
What happens when marketing stops being about campaigns and starts being about people?
In this episode of Markigy, Leanne sits down with Leslie Greenwood, co-founder of Wednesday Women and longtime community builder, to explore why the future of marketing belongs to companies that create genuine human relationships, not just impressions.
Leslie shares why word-of-mouth marketing is still the highest-leverage growth strategy available, why listening to customers should shape every business decision, and why community is built around shared problems, not platforms.
Together they discuss why AI is making human connection even more valuable, how founder reputation impacts company growth, and why thoughtful customer experiences create lifelong advocates who willingly market your brand for you.
If you're building a SaaS company, growing a community, leading marketing, or trying to stand out in an increasingly noisy marketplace, this episode offers practical insights on creating customers who become your strongest competitive advantage.
Connect with Leslie Greenwood
LinkedIn:
https://www.linkedin.com/in/leslie-greenwood/
https://www.linkedin.com/company/wednesday-women/
Website:
https://www.wednesdaywomen.org/exec-membership
Connect with Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
www.markigy.com