Markigy: The Science of Marketing Strategy

Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran

Episode Summary

Privacy changes and AI-powered ad platforms have fundamentally changed how marketers drive performance, making creative strategy more important than audience targeting. Alison Cochran shares why customer research, creative systems, and hypothesis-driven testing are now the foundation of scalable marketing growth.

Episode Notes

For years, marketers competed by finding increasingly precise audiences.

Today, that advantage is disappearing.

In this episode, Leanne sits down with Allyson Cochran, Chief Revenue Officer at Silverback Strategies, to discuss why AI-powered advertising platforms have changed the rules—and why creative has become the most important lever for marketing performance.

They discuss:

Why "Creative is the New Targeting" is more than just a buzzword
How privacy regulations permanently changed paid advertising
Why customer psychology matters more than demographics
Building micro-personas instead of generic buyer personas
Creating a scalable creative testing system
The biggest mistakes marketers make with AI-generated content
How to prevent creative fatigue
Why strategy is becoming more valuable than technical execution
The future of marketing careers in an AI-first world
What marketing leaders should be asking agencies instead of requesting individual services

Whether you're running paid media, leading a marketing team, or trying to understand how AI is changing digital advertising, this conversation offers practical frameworks you can put into practice immediately.

Connect with Allyson Cochran

LinkedIn:
https://www.linkedin.com/in/allysoncochran/

Connect with Leanne Dow-Weimer

LinkedIn:

https://www.linkedin.com/in/leannedow/