Dina Otero joins Leanne to break down why modern demand generation requires more than just “doing more marketing.” From sales enablement and ABM to AI-driven content overload, this episode explores how the best marketing teams stay focused on revenue, alignment, and creating genuinely human customer experiences.
In this episode, Leanne sits down with Dina Otero to unpack what modern demand generation actually looks like when marketing is tied directly to pipeline, revenue, and customer alignment—not just activity metrics.
From sales enablement systems and ABM workflows to the growing backlash against gated content and AI-generated noise, they break down why the best marketers are learning to pause, prioritize, and build more human experiences in an increasingly automated world.
If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, this episode is for you.
🔍 What You’ll Learn:
If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, moving away from random acts of marketing and endless busywork, this episode is for you.
Connect with Dina Otero:
https://www.linkedin.com/in/dinaotero
Leanne Dow-Weimer