Webinars aren't outdated. They can function as an entire customer journey, moving prospects from awareness and education through trust, desire, and conversion in a single experience. EasyWebinar founder Casey Zeman joins Leanne to break down how storytelling, automation, customer insight, and AI can turn webinars into scalable revenue engines without losing the human expertise that makes marketing actually work
Casey Zeman, founder of EasyWebinar, joins Leanne to unpack why webinars remain a powerful full-funnel marketing and sales tool, even in the age of AI.
They discuss how webinars can move prospects from awareness to conversion, shorten the sales cycle, and create higher-quality leads through education and storytelling. Casey also shares how he used webinars to grow his course business from $15K to $245K in annual sales and eventually build EasyWebinar.
They also cover:
Casey's perspective on AI is particularly important: AI is getting exceptionally good at execution, but execution and mastery aren't the same thing.
The opportunity for marketers isn't simply to produce more content. It's to combine human expertise, customer understanding, storytelling, and strategy with technology capable of executing those ideas at unprecedented speed.
If you're working in marketing, demand generation, sales, SaaS, customer acquisition, or building an expert-led business, this conversation offers a different way to think about where webinars fit into the modern funnel.
Connect:
Casey Zeman, Founder of EasyWebinar
https://www.instagram.com/caseyzeman/
https://www.youtube.com/@CaseyZeman
Leanne Dow-Weimer