Sales and marketing alignment isn't built through dashboards or more meetings—it's built through trust, shared language, and complete context. Chloe Ennis explains why marketers should spend as much time marketing internally as they do externally, and why AI makes human relationships and strategic thinking more valuable than ever.
Sales and marketing have been talking about alignment for years, yet most organizations still struggle with the same problems. In this episode, Chloe Addis shares why the real issue isn't lead quality or reporting—it's trust.
Leanne and Chloe discuss why marketers need to "market" to their internal stakeholders, how shared definitions of success transform collaboration, and why context is the missing ingredient in most lead handoffs. They also explore how AI is reshaping marketing, why human strategy matters more than ever, and the risks of relying on automation without developing future marketing talent.
If you've ever heard "marketing leads aren't good enough," this episode explains why that conversation is really about communication, not campaigns.