Markigy: The Science of Marketing Strategy

Startup Marketing Realities and Adaptability with Theresa Potratz

Episode Summary

In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.

Episode Notes

In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.

During our conversation, we explore:

• Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.
• Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. 
• Navigating Challenges in a Startup Environment: Valuable insights into the realities of marketing within a high-stakes startup environment and the lessons learned from navigating such challenges.
• Exploring Future Trends in Marketing: The implications of recent tech industry layoffs and the increasing need for marketing strategies that are both creative and adaptable. The necessity of balancing innovation with practicality in both large corporations and startups, and how this balance will shape the future of marketing.

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.

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