Markigy: The Science of Marketing Strategy

Solving B2B Marketing Misalignment w/ Stefan Gladbach

Episode Summary

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication, and being genuine.

Episode Notes

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. 

The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. 

Key Points:

1. Career Journey:
   • Stefan's transition from sales to product marketing.
   • Importance of sales experience in understanding customer journeys.
2. Marketing Misalignment:
   • Common issues causing poor B2B marketing.
   • Solutions for better alignment between marketing and sales.
3. Cross-Department Collaboration:
   • Strategies for building trust and effective communication between teams.
   • Enhancing marketing efforts through seamless collaboration.

Connect with Stefan:

• LinkedIn: /www.linkedin.com/in/stefan-gladbach/
• YouTube: Product Marketing Chronicles

Connect with Leanne:

• LinkedIn: www.linkedin.com/in/leannedow/
• Website: www.Markigy.com