Markigy: The Science of Marketing Strategy

Shifting AI perspectives in Marketing

Episode Summary

Join us for an exclusive live stream with futurist and AI expert Vincent Koc as he shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up. Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI.

Episode Notes

Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up.

Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways:

The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable brands to deliver genuinely one-on-one experiences. This includes adapting product recommendations and interactions based on individual preferences and behaviors, offering a deeper level of engagement than traditional segmented marketing
Privacy and Data Usage Concerns: Privacy issues associated with hyper-personalized marketing are highlighted, especially the tension between consumers' expectations for convenience and the protection of their data. Marketers must recognize the importance of balancing personalization with consent and privacy regulations, as well as the challenges of data hoarding by companies
The Role of Cultural Differences: Cultural variations in the perception of data usage and privacy are examined, noting that attitudes toward privacy and data sharing vary widely across regions. The speakers discuss how these differences impact marketing strategies and consumer trust in various global markets

Connect with Vincent:

https://www.linkedin.com/in/koconder/

https://x.com/vincent_koc

Connect with Leanne:

https://www.linkedin.com/in/leannedow/