Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumers
Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:
The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.
Neuroscience and Branding: Brands are deeply ingrained in consumers' minds as a constellation of neural connections. These connections, however, are not permanent and require ongoing reinforcement through deliberate and relevant consumer touchpoints.
Balancing Product and Brand Development: Organizations need to balance between product development and brand investment. For most startups, establishing product-market fit should precede significant brand investment, except in cases where the brand itself is the primary value driver, such as in luxury or lifestyle brands.
Whether you’re a Fortune 500 or a startup, these neuromarketing insights will change the way you think about your business, the branding, and the relationships you’re creating with consumers.
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