Markigy: The Science of Marketing Strategy

Is MOPs Marketing? Understanding MarTech’s evolution

Episode Summary

Join us in thinking strategically about the talent and systems involved in Marketing Operations, aka MOPs Defining Marketing vs Marketing Operations Understanding where it fits, or doesn't, in a strategic organization Discusses what MOPS is NOT, and who should care about MOPs A few good examples Looking forward- what does the future hold?

Episode Notes

Join Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function.

We'll cover:

The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not.
How MOPs fits (or doesn't fit) within strategic organizations, and why it matters to leaders and marketers alike.
Who should care about MOPs, and the value it brings to both growing companies and established enterprises.
Real-world examples of how MOPs can elevate marketing efforts, streamline processes, and drive data-informed decisions.
A forward-looking perspective on the future of MOPs and how it's evolving to meet new challenges in a fast-paced, tech-driven landscape.

Whether you're a marketing leader or just discovering MOPs, this episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us!

Let's Connect!

Find Mike Rizzo at:

www.MarketingOps.com

https://marketingops.com/mopsapalooza24/?utm_source=Markigy+Podcast

https://www.linkedin.com/in/mikedrizzo/

Find Leanne At

https://www.linkedin.com/in/leannedow/