Marketing ops is the often-overlooked force that turns strategy into reality—and in this episode, Darrell Alfonso explains why it's time to treat it as essential infrastructure, not back-office support. From Amazon to Indeed, he shares hard-won lessons on execution, data, and the real reasons GTM plans fail.
In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity.
We explore:
Darrell also opens up about hard lessons from his career—like how being a brilliant SME isn't enough if you can't translate your impact—and how writing everything down became the game-changer for both his leadership and creator journey.
Whether you're a CMO, a RevOps leader, or someone who’s just tired of firefighting instead of building, this one’s for you.
Connect with Darrell Alfonso:
LinkedIn: https://www.linkedin.com/in/darrellalfonso
Newsletter: https://darrellalfonso.substack.com/
Connect with Leanne Dow-Weimer
LinkedIn: https://www.linkedin.com/in/leannedow/