On this Episode of Markigy, I’m joined by Carol Tran, Growth Hacker, Keynote Speaker, Vice President of Growth & Chief Growth Officer Carol will share with us what a growth hacker is, how important it is to organizations and marketing teams, how growth hacking is a key strategy in 2023 Let’s dive in!
Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!
Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality.
Seriously, what company doesn’t want that?
Today’s guest is a growth hacker who’s working on a really exciting project… She’s using her go-to-market strategy to resonate with her target market and growth hack her way to success.
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carol Tran, serial entrepreneur, growth hacker, and consultant, to talk about the fundamentals of growth hacking and why marketers should pay more attention to growth hacking in 2023.
In this episode, we discuss:
Whether you want to become a growth hacker or hire one, this episode with Carol will cover all the basics so you can get hacking.
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Carol Tran, Principal of Growth, Data, & Product Marketing
https://www.linkedin.com/in/caroltran
Links to content here:
Email Carol: carol@caroltran.com
Follow her on Twitter: https://twitter.com/caroltran
Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
Markigy Episode 9 Carol Tran Edited
[00:00:00] [00:00:30]
[00:00:40] Leanne Dow-Weimer: On this episode of Markigy, I'm joined by Carol Tran, Growth Hacker, Keynote Speaker, Vice President of Growth and Chief Growth officer. Carol will share with us what a growth hacker is, how important it is to organizations and marketing teams, and how growth hacking is a key [00:01:00] strategy in 2023. Let's dive in!.
[00:01:02] Hi, I'm Leanne Dow Weimer, and I'm joined today by Carol Trehan. Serial entrepreneur has an agency under her own name, Carol Trehan. She is a growth hacker, a fractional growth officer, A C M O fractional. She has worked for both legacy companies like Oracle, Morgan Stanley, Dolby, and startups that have grown into big names like semi optical.
[00:01:28] thank you for joining me. Tell us more. [00:01:30]
[00:01:30] Carol Tran: Thank you for having me. I'm really excited to share my experience and also, um, how I got to here because of all the amazing people I've crossed paths with. And so my background is, uh, unusual because I didn't expect myself to become a growth hacker. I don't think you go to school, uh, for growth hacking and back in the days.
[00:01:48] Um, so I actually, in college I focus on neuroscience and theater and, um, ended up, uh, going to law [00:02:00] school and business school. But how I came about that was, uh, an interesting journey through, you know, my parents desiring me to be a doctor or a lawyer. And so, um, instead of going. and pursuing what I wanted to do, which is to be an actress, uh, which I only did for about a year before we settled and agreed that I go to law school in, upon going to law school.
[00:02:21] I ended up doing the MBA program and, uh, started a business because that's with one of the projects, and in that course I did end up getting [00:02:30] a, but I also was able to sell. Business, which was only meant to solve a problem. Um, that was the main issue of the, uh, you know, class project, and it was a parking app.
[00:02:42] And that was my first journey in becoming an entrepreneur. Um, nowhere in my background did I take any business courses, any econ, it's mostly science and obviously law. And then I did. . Um, and so I started a second business based on, you know, just me [00:03:00] solving another problem, but no intentions of starting a, a business to begin with.
[00:03:03] And then I started another third business and, and that's how it started out. I was on my path working at law firms and I didn't really expect me to do a pivot into becoming a growth hacker. So, but if you look at your journey of where you are, it doesn't have to be a straight line. It's not the mentality of the traditional way.
[00:03:23] This is where you go to school and this is exactly what you're gonna become for the rest of your life. Your life is very finite and it's, you [00:03:30] know, short and you want to live the fullest. And I think the people who have not a straight line, um, you know, experience are the ones who have actually insight and a bit able to, uh, catch blind spots that most individuals only focus on one path.
[00:03:45] Now, it doesn't mean it's bad that you have a one path, like one way, and you already knew since you were a child that you wanted to be in a certain role. , then you are gifted in that aspect. But those who have different experience and you know, can bring [00:04:00] a lot to the table. And because at the end of the day, businesses are about people.
[00:04:04] And if you can understand people and their dynamics different, you know how they are living their lives and you having experienced different, different aspects of, you know, that isn't traditional, you're able to understand things and be able to serve them better. So that's how my journey and my background is to this day.
[00:04:22] Like, I think I pull a lot from my theater background, um, as well as my neuroscience and, you know, law [00:04:30] in my business pursuits as a growth hacker. And because you think about it, acting is about imitation of human behavior. and if you're able to imitate it, but you have to understand why did they pause?
[00:04:41] Why do they blink a lot? Why do they hesitate those ums in, you know, uh, stuttering or any of these little mannerisms? You have to live in those shoes of those characters. And if you understand 'em in that dynamic and be able to repeat, uh, and demonstrate as an actor, you're able to see that. And then [00:05:00] neuroscience is understanding the neurologicals, you know, uh, you know, way the body.
[00:05:05] And you know, what are the limitations of human, you know, capabilities or what can be overcome by certain things that the human body, you know, you didn't think is typical, but we can overcome certain things because the mind is so powerful. And then looking at law, you take all those human behaviors and understand there's certain boundaries in structures in each society, in each country, in each city, in each state.
[00:05:28] And those are what the laws you have to buy [00:05:30] to. So you have to go within. Fine, you know, boxed rigid, uh, boundaries and can you go outside the box? What are the repercussions of that? And then business is basically, how do you monetize all this? Because everybody needs. your, your skills. They need your, um, ability to build something that makes their lives easier.
[00:05:51] So the world is like abundant of a lot of things. And so that's my background and how I arrive to it. I never imagined that I would be here, but it is something [00:06:00] that is a collective of all my interests into one. And that's, that's more of my, my background today. Love it.
[00:06:08] Leanne Dow-Weimer: I, there's so much that resonates with me and you know, I think you summarized it perfectly.
[00:06:13] You know, you have all these different kind of frameworks and then how do you monetize that? How do you make that into revenue? Um, and speaking of like revenue and growing, you mentioned growth Hacker a couple times. what is and what [00:06:30] isn't
[00:06:30] Carol Tran: a growth hacker? Well, the Terms Growth Hacker, you know, started out with, you have to give credit to, um, Sean Ellis, who started that term in 2010.
[00:06:41] It might be even earlier, but that was when it was caught wind all over online. And um, and it was because of the successes. everything he's done in, in the startup world. Um, and so, but then, you know, growth hacking started taking off a little bit and then it was defined as more growth marketing [00:07:00] and then individuals thought growth marketing had to do with paid ads were, maybe it was social media influencing mar influencer marketing.
[00:07:09] Um, it's all of that. But I feel like growth hacking, um, has. Sort of dissected in so many ways because the semantics people don't understand it. And so they finally had a light bulb when they actually understood a part of it, and then they carried on with that definition. Now, growth Hacker still exists.
[00:07:28] And even if you go to [00:07:30] Sean Ellis's like LinkedIn page, you can see he wrote a, um, him and his business partner wrote, uh, a blog post about, you know, what his intentions was when he had the term growth hacker. . Everybody has their own definition and it's because they leverage their own skillsets. But I still try to pay true homage to how Sean Ellis named it and the fact that it's matured this much over many years.
[00:07:55] The word growth hacker doesn't have to say the word hacker at all. It has matured in such a way it has [00:08:00] grown respect. And people just use the word growth. That's it. They just dropped the word and that's completely, um, amazing that people can respect it as its own. However, um, growth Hacker is, the best way I can describe is, is not just solely marketing.
[00:08:16] So Growth Hacker is look at your business as a ship and um, and the growth Hacker is the compass and map to the captain of the ship. And the captain of the ship doesn't have to be the founder or the c e o, it could be for [00:08:30] that week. It could be the VP of engineering, it could be a director of, you know, product who is, you know, up there sailing the ship.
[00:08:37] So if you are only looking at growth hacking as just market, . Then what you're saying is that your whole ship, which is your business, queen Mary, the big, gigantic big ship is only going to move because the marketing is going to paddle this in gigantic ship forward to the north island with a pot of gold.
[00:08:58] You can't just depend on one department to [00:09:00] say, I'm gonna rely my livelihood and ability for this ship to move forward by having market. You know, paddle their way so we can go forward. That's not how you're supposed to be looking at the business. You're supposed to be looking at the business as a whole.
[00:09:14] So parts of the business is finance, engineering, customer success, product recruiting is part of growth hacking as well. And of course marketing. And there's other departments as well, depending on your industry. So when you're looking at growth hacking as a growth hacker, you are the compass in the map.[00:09:30]
[00:09:30] To the captain of the ship or the entire ship. And that means is that how are you going to sail your ship to the north island with a pot of gold? That's your destination. Now you have no landmarks around you. You see a bunch of other ships around you. Maybe those are your competitors. And then you see sharks popping up here and there.
[00:09:48] So don't get distracted by those things. But if you're in the sea, in the ocean and there are no landmarks, how do you know what's northwest, east, south? You have to make micro decisions in [00:10:00] order to hit your 3, 6, 9, 12 month goal. We always have to, you know, create our, that, you know, 3, 6, 9, 12 month goal, but yet people neglect.
[00:10:11] What decision are you making? , what are decisions you be making tomorrow, this week, next week, in order to actually achieve that three month goal? Because those micro-decisions adds up to you achieving that three month goal. And many times I have seen a lot of individuals say, well, you know, to their [00:10:30] CEO or direct, you know, managers, we didn't hit it because we were testing and these things, but your decisions that adds.
[00:10:37] Was missing the mark the entire time. And so in order to do that, you have to understand that you only make the best decision based on the knowledge you receive today. So I would look at growth hackers as a individual or a team of individuals being able to help make those micro decisions and gain as much knowledge as possible to make the best decision for today.
[00:10:59] [00:11:00] Because if you make the wrong decision and you go left, you go like, , and you really meant to go east. You can catch it early on by two or three days off, right? Instead of saying by three month you're way off. And so that impacts on the weather you're gonna achieve by the end of the year. And if you're a startup, That can be detrimental whether you survive or not.
[00:11:19] And the same thing goes with large companies. I think growth hacking is not just reserve for startups. And I know a lot of large companies like Fortune 500 to, you know, even if they're not Fortune 500, they can [00:11:30] benefit a lot from being, um, able to do growth hacking. But understand corporate isn't anything different.
[00:11:37] If you look at. , each of the departments, like they're launching products is like a mini startup. The only difference is a large company has, you know, the big company that's funding everything. So each of the products that are with their own team is their own little mini, um, startup itself. However, you can sometimes borrow people from other product departments, like other [00:12:00] products that they're launching, versus you being a startup.
[00:12:02] You're depending on the VCs or angel investors who are you with. So if you have that mindset, like that growth hack, You're actually helping steer the ship, which is a very powerful and also stressful position because you're making, um, decisions and helping them make micro decisions to add up to your wins when you hit your three, six, and nine or 12 month.
[00:12:24] And so when people are looking at growth hacking, , don't drop the word hack, hacker, or [00:12:30] hacking just because for the sake of thinking, it's only marketing or social media. Um, or paid ads or, you know, um, people hear growth engineers. What does that mean? Well, engineers have their own growth hacking as well.
[00:12:42] They have, you know, coding a certain way that speeds up the process of acquiring more customers or actually more retention, keeping them on longer, being able to have them refer more customers versus like them dropping off. because You know, there's a lot of bugs or, you know, the customer [00:13:00] experience for a product, you know, um, isn't heavily reliant on sales, that they actually can skip, skip the line and not talk to sales individuals, or it's, you know, in, or the product itself just makes you want to tell the whole world about this product, and therefore your customers become your marketing soldiers.
[00:13:19] So you have to think about all these. Loops where like it's just, they're, you have built this platform and now that the platform is working hard for you and that you don't have to work [00:13:30] hard for it. So that's how I would consider what a growth hacker is. So don't get misled in that. Growth hacking is only one facet.
[00:13:40] And a lot of people still say growth hacking is paid ads. Ask the person that you're hiring, the agency, you're hiring the individuals, you're, you're employing. Are they address? just one facet. What is it? And tell them what have they done. And if they only focus purely on marketing, that's fine. It's not a bad thing.
[00:13:59] But if you [00:14:00] really need to be able to sail the ship in a way that hits certain margins, like if you wanna hit millions to go to billions, you might wanna growth hacker who actually has a breadth of knowledge of the whole ship. So not being blindsided by the fact that they're below deck and only looking at marketing.
[00:14:15] So Growth Hacker has bird's eye view, but also has ability to go below. and then talk. Talk to the marketing team, make sure they're okay, and then go back up on deck, talk to the captain of the ship and making sure like other parts [00:14:30] aren't working. So the best way I can describe it is like if you have marketing going at 65 miles per hour, and then you have sales not picking up the paddle law, and then you have engineering going at, you know, 10 miles per hour and then you have, you know, customer success going a hundred miles per hour.
[00:14:46] So if you really think about it, if engineers is going slow and then sales is not picking up. And this is just, it's a scenario. I'm not picking any industry like departments because sales is not doing anything. I'm just giving you a [00:15:00] scenario and that sales doesn't, you know, pick up the paddle and then engineers like maybe paddling backwards.
[00:15:05] And you have marketing going 65 miles per hour and you know, customer success is going a hundred miles per hour. So you see people are canceling each other out. So guess what? No one's moving. And that ship stands. So all this time during those three months, nobody identified that this is not gonna work and this is what growth hacking is.
[00:15:22] And not to be so caught up in like, just thinking it's one department.
[00:15:27] Leanne Dow-Weimer: Yeah. So, so people that stay [00:15:30] in their own lane and just mine their business and like, that's not my job. Probably not the best growth
[00:15:36] Carol Tran: hackers. Well they're not, but maybe they weren't exposed. . So a lot of people are still not understanding what it is because there's just so much content out there online that have a false definition.
[00:15:52] And I've just mentioned that Sean did, Sean Ellis did write with his business partner about his intention in the very beginning. [00:16:00] So a lot of people get caught up in the fact like they're reading all this and they get attached to certain, you know, thought leaders online and. , you know, they attached to that demotion.
[00:16:11] But you wanna go back in the fact that if you don't understand it, you know, be good at what you are doing. And then find a growth hacker that actually is the compass and map to the captain of the ship. And normally those people who are very good as a growth hacker, um, is because they were an entrepreneur.
[00:16:29] And they don't all have [00:16:30] to be an entrepreneur. Sometimes they ha their, their way, their brain works in their experience in other parts of their life. Have allowed them to be able to see the overview of the whole ship rather than just one department. And so being an entrepreneur doesn't mean you have to start a business.
[00:16:46] Quite honestly. An entrepreneur means like you can do a slide hustle kind of thing, but you are understanding like if you don't do the work, then you're not going to produce the revenue, right? The skills of an entrepreneur is so powerful. because you are not going to [00:17:00] be in a situation where traditionally you need to be hired by a company, and that is the only way of you paying your rent, paying your bills, right?
[00:17:09] The moment that you are laid off or anything, you have the skills somebody want to pay for, cuz you make their life easier. Doesn't have to be your, you know, service only. It could be a product. So the thing is, making money is a skill. It's a learn. and having, being an entrepreneur means you're gonna take ownership and [00:17:30] see things not in a tunnel version vision, but actually seeing the breadth of the whole house, the whole ship.
[00:17:38] Love
[00:17:38] Leanne Dow-Weimer: it. I, I think the way that I've explained this in the past is to have that macro level view with the micro level execut. And bringing it from, and I've heard other people describe it as having like the, the outer space view with like the street by street g p s. We all seem to agree that [00:18:00] yeah, you, you need to
[00:18:01] Carol Tran: expand your mindset.
[00:18:03] Yes, absolutely. But see the thing is how do you, A lot of people are in a situation that they are is because they are not. That
[00:18:11] Leanne Dow-Weimer: they don't understand it. So
[00:18:14] Carol Tran: I think it is the job of the leader to be able to be one step ahead, to understand how can they serve their people and cannot be, um, in a way that reprimands these individuals and that they think that their employees or their, [00:18:30] you know, hired consultants or.
[00:18:32] um, understand what they're talking about. You have to arm them with the tools that they need, and by doing so, is to be able to expose them to how you want things to be done. Rather than saying, I want a million customers. Okay, well, yeah. How do we all do? How do we get there? Right. We all do. And you know, sometimes they're unrealistic.
[00:18:51] And the thing is, being a leader, Um, or the captain of the ship, even if you're not a captain, right. You know, for that day. I think it's really that [00:19:00] responsibility of a leader, the visionary who sets up the tone of guiding the entire business because everyone looks at the leader. Like if you are, you know, saying it this direction and you're video, everybody, you're going to.
[00:19:16] The one steering the ship in the wrong direction. So I always have, my rule of thumb is that if your company fails, it's not the fault of your team. It's always the ceo, e o, and the founder, whoever the leaders are, doesn't always have to be c e o only. It could be a combination of the C [00:19:30] level or whoever it is, but it's always the fault of the leader.
[00:19:33] And if the team does a great job. , many times they're overlooked in the media, but it is the win for the team and of course the c e o. But you know, you can't do things alone. And that is the whole point of growth hacking, is to have things cohesively done together. And people are missing that. And they always saying, it's like, oh yeah, marketing's not doing this, so we're going to cut their budget.
[00:19:55] Well, maybe you weren't assisting them and helping them, or if your team member [00:20:00] isn't, um, you know, saying, I'm staying in my own lane. This is all they know it's because they weren't exposing anything else. Like, you know, like giving, if you're like, let's say a baby never got candy in their life, they wouldn't know what it is.
[00:20:13] You have to expose them to candy and all of a sudden like, whoa, this is candy. I don't want any vegetables anymore. Right. But then you need to have a balance of both. So it's like a medium of some vegetables, some candy, but if they live their life only eating vegetables and never having candy, they're staying in their own lane in the veggies in just eating veggies.
[00:20:29] [00:20:30] So that's what I mean. by You being the leader, small or mid or large companies, you have the ability to expose and train and discuss what you want and the limitations of the skillsets that your team has every day has limitations of certain skillsets Yeah, absolutely.
[00:20:50] Leanne Dow-Weimer: So part of what you mentioned as far as like growth hacking is not just the skills that the individual contributor has, but the skills that the leader [00:21:00] has at enabling and placing the right talent into those positions, and then giving them framework and opportunity to help the whole team in different departments move the ship forward.
[00:21:16] Great. And you're, you've done this so many times. Um, what is, you know, you, you also in the past when we've talked about this, you've mentioned that this is very industry [00:21:30] agnostic, and I agree, especially based on what you just said. So what are some ways that you help organizations achieve these goals? Um, you know, and, and how is it industry agnostic?
[00:21:43] Like how. How, how does that that roll, roll into growth hacking?
[00:21:49] Carol Tran: I think growth hacking is, I mean, I'm, I'm industry agnostic. Not every individual is, but I do believe if you look at growth hacking, it is industry agnostic pretty much because what [00:22:00] is the definition of growth hacking, right? Hacking ways to grow a business and hacking.
[00:22:05] Don't be scared of that because people always think it's a, scam or anything. But if you hear about life hacks, everyone's like, oh, all ears up. How do you make it more efficient to tie my shoe lace? Or how do I, you know, clean my floors faster? You know? And it's basically ways to make it more efficient with the limited resources you have with maximum impact, right?
[00:22:24] Maximum results. So I look at growth hacking as doing two things, and this [00:22:30] is my definition. This is what I do. I focus on two. things Really well, which is one, get a lot of customers and two, increase revenue. These are the two things that what growth hackers do and. , not all our growth are equally made, but with the definition I've described is that you focus on those two things now because people are so locked into the traditional mindset of thinking, oh, how many years of experience have you been in FinTech?
[00:22:56] How many years experience have you been in? In e-commerce? It's not about the industry. [00:23:00] It is about what you are trying to achieve. You want more customers in revenue. I don't think there's any one industry says, Nope, don't want Customers don't want revenue. And quite honestly, if you don't want revenue or customers at this point, it's a hobby, right?
[00:23:15] So you don't need a growth hacker for a hobby. So what I'm trying to point out is that if you hire people or you actually look at why you need a growth, Look at their specialty, what they do. Everybody has their a sweet spot and stuff like [00:23:30] that. Right. And I mentioned to you like being an entrepreneur allows you to have experience of every single department.
[00:23:36] You're seeing it as a ship, not just a broad view and just macro level and saying, oh, I've seen it. I'm looking in as an observer. Because you worked at a large company or even at a small company, you're an observer rather than actually doing it. It's the moment when you put money up front or your time and resources that you start really like, oh my God, I better sell this ship because now I have this little, maybe a, a little rowboat.
[00:23:57] Okay, maybe you don't have a Queen Mary, but you know, you [00:24:00] can't sink. You can't sink. So you're going to be like, I'm, I'm my own marketer. I am my own person who does product. If I don't have engineering, I'm gonna hire an engineer person, but I know how to manage them. So you start gaining these skills. This is what it is.
[00:24:13] Experiences is what you gain over time to allow you to prevent you from, um, it prevents you from getting blind spots and this is what growth hacking is. And in the respect that is industry agnostic, cuz you only want customers and revenue. And how do you get more of that in a short amount of time that [00:24:30] is more efficient without mi minimizing quality, but then getting maxim maximum results.
[00:24:36] Leanne Dow-Weimer: Right. And what I. My brain first goes to customers, customers, customers, customers. Right? Because if you don't understand them, you know how, how do you get any. Business for them. Right. So in your, your current project, I'm just gonna kind of like bring this forward now cuz you, you [00:25:00] have a really exciting current project that you're talking about and, and you were telling me how you were using your go-to-market strategy and, and how you got it to resonate with your target market so you could get those customers, you could get that revenue.
[00:25:13] And so what's that kind of looking
[00:25:15] Carol Tran: like right now? Um, okay. So a lot of, uh, some of. Clients. And also, you know, whether I go in as an employee or I am a fractional chief growth officer, or a consultant or advisor, whatever the names [00:25:30] are. Basically when I work with a company, they, there are fears. Everyone has fears.
[00:25:34] That's part of human nature, right? So a lot of the times that they don't see it, and I. Refer to some of the things that I've done, but it's not gonna be the same because they're thinking like, oh, that happened like before Covid, or, that happened in a different industry. But then I mentioned it's industry agnostic.
[00:25:51] But because of that, I normally like, you know, sh sharpen my skills even further. And I also wanted to show proof of concept, what I do. What I did, [00:26:00] um, is that I lo I am about to launch another business, but it's in e-commerce. And because it happens to be, uh, a client that was a little fearful of certain aspects of the, uh, growth hacking that I was doing, um, I have zero social media on them.
[00:26:15] Um, obviously I've spoken to some individuals who are like, oh, you don't have any followers on social media. You're not gonna be able to sell any of this stuff. Just because someone's lack of vision or inability to understand doesn't mean it's [00:26:30] wrong. Okay? So I think it's really important that people don't get deterred and listened to other individuals just because they have many years more than you.
[00:26:37] And they say, oh, you need to start out with a lot of. Followers. Now, if you listen to that person, um, you're going to end up like focusing so much on creating more Instagram, you know, posts and getting more followers, and you're not going to launch. So the thing is, there are some bad advice from individuals that are not, you know, Right for you.
[00:26:58] And it might be a good advice for [00:27:00] somebody else, right? That has that skillset and who loves posting and all that stuff. But that is not one, it shouldn't be the only way of doing things. So just like one plus one is two, but three minus one is also two, right? Four minus two is two. So there's different ways to arrive to the number two without actually feeling like this is the only path.
[00:27:23] So I think it's really important. , you know, when I do these little proof of [00:27:30] concept and all that stuff and um, I actually try new things that it hasn't been done. So that's why you hear all these stories like, oh my God, like, you know, the legacy growth hack from Hotmail, they put a little thing like if you want a free Hotmail or a Gmail, you can invite somebody and get that, you know, red velvet rope entrance, right?
[00:27:47] You have to get an invitation so you can do that. But like, that's been done already. So I like to try new things and if I do it on my. Then I can be able to have a little more leeway on that and turns out like if there's a [00:28:00] positive about it, I launched a new business and everything I do always has a nonprofit kind of cause to it.
[00:28:07] Something that benefits to other individuals. I think so many people just try to create so much revenue and we end up having, you know, that. Epiphany where you're just like that endorphin high where you're like, we're making so much revenue, but how much you make, you can always make more. So everything you do, you should always give back to some type of underprivileged [00:28:30] group or individuals or anything to help the world, cuz that's the way the world works.
[00:28:33] Someone helped you to get to where you. So you need to help others who are not gonna be able to get to where you are. You gotta throw down that ladder and help them. And even if you give that amount, you can make more than that. And if you make more, you can give more. And that's the way I think humanity is because at the end of the day, we talk about business a lot, but it's literally helping each other grow and have a sense of purpose in this world.
[00:28:56] It's not just about getting as much revenue so that you bring it home [00:29:00] until you're. , you know, expire.
[00:29:03] Leanne Dow-Weimer: Yeah. And I think that's great. Um, I, we're going to leave that as your, our kind of final note in this, and, and I think because it's
[00:29:11] Carol Tran: such a strong take home
[00:29:13] Leanne Dow-Weimer: message is that, you know, while you're growth hacking, while you're looking for strategies is make sure that you're still human throughout all of it.
[00:29:22] Um, if someone wants to get ahold of you, they can look for you. Uh, Carol Tran, and you're also. [00:29:30] gonna launch a course soon. So I think that people would really do well to look into her and look into her offerings and maybe get in touch with her. Um, you mentioned that you're active on LinkedIn and lots of different ways.
[00:29:43] Is there an email where you would like someone to reach out to you at?
[00:29:47] Carol Tran: Yes, you can contact me at Carol, my first name@caroltran.com and, uh, you know, uh, if I don't respond right away, you, your email will be responded. Reach out if you have any [00:30:00] questions. Just in general, cuz that's the way the world works.
[00:30:02] If you know you're unclear about something, um, feel free to reach out. I'm more than happy to answer them and help you in some, in some way.
[00:30:10] Leanne Dow-Weimer: Thank you so much for joining my podcast. I've loved talking to you and we'll probably end up recording again soon. So thank you so much for listening and have
[00:30:19] Carol Tran: a great day.
[00:30:21] Thanks for having me. Thanks.
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