Markigy: The Science of Marketing Strategy

From Noise to Noteworthy- Creating Impactful Marketing w/ Kerry Guard

Episode Summary

In this episode, host Leanne Dow-Weimer talks with Kerry Guard, CEO of MKG Marketing, about transforming marketing strategies for lasting impact. They discuss the importance of shifting from traditional lead generation to building brand trust and authenticity, especially in complex industries like cybersecurity. The conversation emphasizes focusing on high-quality leads over large numbers and explores how AI can support marketing without replacing the human touch. Listeners will gain insights into maintaining personal connections, understanding their audience, and the future trends in marketing.

Episode Notes

In this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisions

Here are three key takeaways:

  1. Building Brand Trust:The importance of shifting from traditional lead generation to building long-lasting brand trust and authenticity, especially in complex industries like cybersecurity and data management.
  2. Quality over Quantity in Leads: Why focusing on high-quality leads is more effective than chasing large numbers, and shares strategies to identify and nurture these valuable leads.
  3. Role of AI in Human Connection: How AI can support marketing efforts without replacing the human touch, emphasizing the need for maintaining personal connections and understanding your audience.

Tune in to learn more about how to enhance your marketing strategies by focusing on genuine relationships and optimizing your efforts for maximum impact. Be sure to Like, Follow, Review and Subscribe!

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