Markigy: The Science of Marketing Strategy

Flourishing in 2024: Budget-Smart Strategies w/ Alex Montas

Episode Summary

In this must-listen episode, with Alex Montas, marketing leader and expert we are unpacking what's ahead for us in 2024- and marketing with a tight budget. We’re talking about using what you've got smarter, and using our budgets wisely, balancing the now vs later. Alex shares why foundational marketing is not the broken record you think it is, and the why/how to use emotional intelligence to help your team reach its goals- hopefully reducing your stress too. How to take smart risks and really stand out. Get ready to grab your coffee and take notes – this one’s full of gems

Episode Notes

We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈

We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.

During our conversation, we explore:

Budget cuts and returning to fundamentals: Companies need to figure out how to differentiate, and they need the right foundation to get there
Navigating marketing challenges internal to your team: Emotional intelligence isn’t a fluffy nice-to-have, it’s the backbone of a high-performing internal team, upwards and downwards.
Innovation and Risk-taking in Marketing: Pay-to-play is getting more expensive, how can you be bold? How can you cut through the clutter? Alex shares where the opportunities are.

We wrap up the episode with amazing takeaways and advice when Alex answers the big questions.

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing.

Reach out to Alex Montas:

https://www.linkedin.com/in/almontas/

www.alexmontas.com

To Leanne Dow-Weimer:

https://www.linkedin.com/in/leannedow/