Joining us in this episode is Robyn Showers, Director of Content at Apollo. We discuss the strategic importance of content marketing within organizational structures. She shares insights from her career, emphasizing how content should lead rather than support business strategies to drive growth and enhance customer relations. We also explore the evolving role of AI in content creation and its integration with human creativity.
Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.
Key Points:
Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.
Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.
Robyn Showers: https://www.linkedin.com/in/robynshowers/
Leanne Dow-Weimer: https://www.linkedin.com/in/leannedow/