Markigy: The Science of Marketing Strategy

Digital Strategy Backed By Marketing Ops

Episode Summary

Join us as we dive into the world of Marketing Operations (MOPs) with special guest Britney Young, who shares how MOPs transformed her digital strategy approach. Learn how to fully leverage tools, personalize campaigns, and maximize efficiency in your marketing processes for long-term success. Don't miss these actionable insights to take your strategy to the next level!

Episode Notes

On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.

We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.

We'll cover:

Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create personalized, data-driven marketing campaigns.
The Power of Personalization Beyond Basics: Advanced tools and a deep understanding of data allow dynamic, personalized email campaigns beyond basic tactics, like using the recipient's name, to establish meaningful customer connections.
Maximizing Tool Potential for Efficiency: Many companies underutilize their marketing tools due to limited knowledge, and the importance of having experienced team members to fully exploit the capabilities of platforms like Marketo to improve processes and strategy execution.

Whether you realize it or not, MOPs is the backbone of your marketing department’s abilities. This episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us!

Find Britney Young at:

https://www.linkedin.com/in/britneynyoung/

Find Leanne At

https://www.linkedin.com/in/leannedow/