Markigy: The Science of Marketing Strategy

Cross Functional Data Driven Decisions w/ Daren Lauda

Episode Summary

In this episode, Leanne and Darren explore the critical importance of breaking down silos between marketing, sales, and finance to achieve aligned, data-driven growth. With actionable insights and real-world examples, they highlight how teamwork, transparency, and forward-thinking strategies can drive long-term business success.

Episode Notes

🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.

🔑 Key Takeaways:

The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.
Data-Informed Decisions: How to create cohort models to measure performance from awareness to bookings—and why finance should be in the room.
Avoiding Common Pitfalls: How disjointed plans and incomplete data lead to inefficiencies (and how to fix it).
Future-Proof Strategies: The importance of building scalable processes early, even if you're a small business.
Candid Insights: Why "celebrating failures" can lead to faster solutions and stronger teamwork.

🎧 Listen now to learn:

Darren's experience with $6M in inefficient spend and the lessons learned.
The role of leadership in ensuring cross-functional alignment.
How AI is reshaping marketing, from outbound strategies to brand-building efforts.
Why your CEO needs to roll up their sleeves and visit the "gemba."

🔥 Quote of the Episode:

"Don’t come to me with problems unless you’ve got solutions you’re working on."

— Daren Lauda

Connect with Daren:

https://www.linkedin.com/in/darenlauda/

www.outsetops.com

Connect with Leanne:

https://www.linkedin.com/in/leannedow/