Markigy: The Science of Marketing Strategy

Advertising Elasticity and Strategic Timing w/ Branden Cobb

Episode Summary

In this episode, Leanne interviews Branden Cobb, the founder of MarketingExec.US, who explains the concept of advertising elasticity and its impact on marketing effectiveness. Brandon shares insights on strategic timing for advertising, emphasizing cost-effective periods like September for maximizing returns. The discussion also covers the future of marketing with AI-driven personalization and the importance of using zero and first-party data to enhance customer experiences.

Episode Notes

Advertising Elasticity and Strategic Timing

Joining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.

Key Takeaways:

Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.
Strategic Timing for Advertising: Gain insights into why certain times of year can be more cost-effective than others beyond seasonality.
Personalization and Data-Driven Marketing: We continue to look into best practices for attribution, hyper-personalization and shared learnings from attending a recent conference where these were the focus.

Today's conversation with Branden highlights there are more nuanced metrics that impact our strategies and their effectiveness to consider. He emphasizes the importance of continuous learning and dedication to help stay adaptive, creating value for businesses and their customers.

Stay Connected:

Branden Cobb:

www.marketingexec.us

https://www.linkedin.com/in/brandencobb

Leanne:

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/